Dietrich and Jarrow - The Trade Show Handbook

Dick Dietrich (Author). Published by Magic  Inc. 1976. 45 pages.

Contents:
Part I - The Entertainer

CHAPTER I
First I Tell The1n What I 'm Going To Tell Them, Then I Tells Them, Then I Tell Them What I Told Them…Amos and Andy

CHAPTER II
The Agent…Friend or foe?

CHAPTER III
Auditions

CHAPTER IV
The Audience

CHAPTER V
How To Find Material For Trade Show Routines

CHAPTER VI
Routines

CHAPTER VII
Microphones

CHAPTER VIII
Give Aways ... a Prize In Every Booth

CHAPTER IX
Income vs Taxes

CHAPTER X
Sales Meetings and Hospitality Rooms

CHAPTER XI
Bits and Pieces

CHAPTER XII
Murphy's Law

CHAPTER XIII
The Twilight Zone

PART II - The Sponsor

CHAPTER I
Selecting a Trade Show Entertainer

CHAPTER II
Sales Points and The Entertainer

CHAPTER III
Terrific! I Wish We Could See Better

CHAPTER IV
Show and Tell Time Is Over

Enjoy!!